MAXIMISING the power of animation to conjure golden memories of the happiest days of our lives earned Stirlingshire production company, Tigershark, recognition at Friday night’s annual Event and Visual Communication Association (EVCOM) Awards, which showcases outstanding achievementin the craft and production of corporate film.
Winning the bronze award in the animation category, Tigershark’s ‘Dear Younger Me’ was a heart-warming evocation of school days commissioned by Strathallan School’s Bursary Scheme.
While Tigershark owns an impressive 20-year track record in animation work, this was a shift in direction for the company, which is renowned for creating technical animation demonstrations for industry. However, the win also follows hot on the heels of its “Video of the Year” triumph at the 2021 Scots Trad Awards, for ‘Doddie’s Dream’ which was produced on behalf of the My Name’5 Doddie Foundation.
Managing Director, Stewart Campbell said: “We’re absolutely chuffed to bits to win this award. Tigershark creates killer content through live footage, 2D animation and 3D animation productions, however, it had been mostly technical 3D animation work we’ve done up until this project.”
Campbell – a former international rugby player continues: “Every project we undertake starts by focussing on the key messages and who the specific audience is. We then decide on the visual style that will maximise this message. Live footage can be very powerful, 2D animation quirky and memorable and 3D animation can give the best of both worlds.
“Because we produce everything in-house, we offer exceptional production value and originality, plus I hope our enthusiasm and delight in each project shines through.”
The award-winning film was, unsurprisingly, warmly received by client, Strathallan School.
“Having seen Tigershark’s work we felt they were a great fit to help us launch our Bursary campaign,” said Strathallan’s marketing manager Helen Lewis-McPhee.
“We had a very clear idea what we were hoping to do with the film and Tigershark was really collaborative in bringing our vision to life. This was a very personal project for the school, from the script inspired by the real-life stories of previous bursary recipients to the current pupils who voiced the narrative.”
She noted that the award success reflected the reaction the video has had since its launch. “The film premiered at our 100th anniversary celebration and we’ve been overwhelmed with positive response since then,” she said.