IRN-BRU maker invests £1m in non-alcoholic adult drink start-up

A.G. BARR, the maker of iconic brand IRN-BRU along with Rubicon, Strathmore and Funkin, has invested an initial £1m for a 20% minority stake in non-alcoholic adult drink start-up Elegantly Spirited Limited, the owner of the STRYYK brand.

As part of the minority investment, A.G. Barr’s subsidiary business Funkin has entered into a long-term agreement to act as exclusive UK distributor for all Elegantly Spirited Limited products.

Elegantly Spirited Limited is a recently formed venture from entrepreneurs Alex Carlton and Andrew King, original founders of the Funkin business.

Funkin was acquired by A.G. Barr in 2016 and has grown strongly in the cocktail market. Andrew King has continued his involvement with the Funkin business since the transfer of ownership and will remain Funkin’s Executive Chairman.

Roger White, A.G. Barr Chief Executive, commented:

“More and more consumers are seeking a drink that adds positively to their social experience but without the side effects of alcohol. We’re very excited to be involved in both investing in and growing the STRYYK brand in this new and fast moving consumer category”.


Please enter your comment!
Please enter your name here


Our Other Titles


Global growth accelerates as Miigen acquires digital inheritance platform

Miigen, the secure private social platform for older adults which enhances the quality of later life living, has increased the pace of...

EIE20 tech investor event goes virtual

SCOTLAND technology investor showcase, EIE20, is going virtual this October. EIE20 features 50 data-driven start-up to scale-up companies pitching...

Scottish SMEs receive £4m in loan funding through Business Loans Scotland

SIXTY-two business owners across Scotland have received a loan from Business Loans Scotland to support the start-up and growth of their company.

Social media agency marks anniversary with £1m turnover

SCOTTISH specialist social media agency Hydrogen is set to celebrate its fourth anniversary with the news that it has broken the £1m...

Edinburgh space data company secures new funding

EDINBURGH-based business Astrosat is propelling itself to the forefront of international Space Applications and innovation with support from the Scottish Government and...