Subway Scotland appoints Hydrogen to take social to next level

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Global sandwich brand Subway, has appointed specialist social media agency Hydrogen to handle its social media across Scotland, following an extended onboarding process.

The appointment will see Hydrogen handle day-to-day content as well as campaigns for the franchisees across the country.

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Shahid Sadiq, Regional Developer for the Subway brand, said: “We were looking for work to be delivered to a Scotland only audience, so it made sense that it would be produced and delivered within Scotland.  Hydrogen really impressed us from the start and we’re looking forward to getting things going with them.  As a specialist social media agency based in Glasgow we feel that they are best-placed to deliver the local messaging we feel is required onto the platforms that they specialise in.”

Subway Scotland is one of several clients that Hydrogen has won in the past month, with charity Worldwide Cancer Research, automotive video service CitNOW and Hydrogen-fuelled vehicle manufacturer HV-Systems all appointing the Glasgow-based agency.

Mike Scott, MD and co-founder of Hydrogen, said: “The appointment by Subway to handle its Scottish campaigns is hugely exciting for a company which hasn’t even celebrated its second birthday yet, and we can’t wait to get started. If there are two things the team at Hydrogen know, it is social media and food, so this is a perfect fit.

“It’s been a whirlwind of a year so far. The first quarter saw us win six new clients, and we are delighted to see our roster expand again in the last month. We’re currently recruiting for at least two new members of staff, and we are looking at opportunities for expansion outside of Glasgow.  All-in-all it’s a very exciting time for the business.”

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