Glasgow-based Yatter, a community driven social media scheduling platform with global potential has embarked on a first round fundraising exercise which will significantly widen its investor base and take it to the next stage of development.
Its unique “collaborative scheduling” facility not only allows the scheduling of content to Twitter, Facebook and LinkedIn, but also enables organisations using it to partner with one another and gain a preview of social media posts that will happen in the future.
Its MD, Richard Norman, said: “Yatter allows users to schedule Likes, Retweets and Comments on each other’s content and sets the standard for social collaboration, ideal for those managing communities, events or memberships.
“Unlike other offerings in this sector, Yatter is not just a tool, but has a chat feature that is tailored for discussions about content and allows sharing of media and links between partners. It provides a tailored staging zone where partners can preview, tune and work together on content before it is deployed to the wider internet.”
Development of the platform, which is already operational, has been funded in-house. The £60k investment being sought alongside crowd-funding operators, Seedrs, will enhance marketing and help the company increase its user base, reach key influencers and affiliates, strengthen the platform by integrating it with Google+, Pinterest, WordPress, Meetup, Vimeo and YouTube and expand its user support function.
Lucy McOuat, Digital Content and Programme Executive at Young Enterprise Scotland said: “Scheduling our posts through Yatter is deceptively easy and it puts my mind at ease to know that I can plan my content in collaboration with others. Can’t wait to see what’s coming next.”
Yatter’s unique features represent a radical new concept in social scheduling and mean that for the first time social media calendars can be properly planned.