EDINBURGH-based Thankbox, which is revolutionising the card and gifting industry by providing a sustainable replacement to paper card and plastic vouchers, celebrates its third anniversary by partnering with one of the UK’s leading online florists, Bloom & Wild.
Thankbox was founded by Valentin and Tsvetelina Hinov in May 2020 and they’ve self-funded it to date. When COVID first hit the founders, combining their knowledge and experience in technology, finance and business development, identified a gap in the market for an alternative way to celebrate special occasions as a group.
“Neither of us ever enjoyed the hassle and waste of plastic-wrapped cards and the brown envelope collection for office occasions. Once lockdowns hit and everyone started working remotely it gave us a push to prioritise this project”, comments Valentin Hinov. With the help of their network of professionals and lots of evening and weekend dedication, Thankbox was quickly released and saw a sale in the first hour after going live.
Recently the company reached its 100,000th card sold, more than £5 million of gift card value issued and 10,000 trees planted as part of their sustainability pledge.
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2023 sees Thankbox entering into partnership with various companies such as Perkbox (employee benefits platform) and more recently, Bloom & Wild. This collaboration is a first of its kind in the country. It brings together the best of both worlds – allowing users to seamlessly combine heartfelt messages and hundreds of gift options with stunning floral arrangements – all through a single platform.
Tsvetelina Hinov shares “We are a customer-focused business and after talking with our users, it became clear that flower delivery should be the next step for Thankbox. By integrating Bloom & Wild’s offerings into the Thankbox ecosystem, customers can now effortlessly add the beauty of flowers to their collective gestures of appreciation and celebration. Whether it’s a colleague’s birthday, a farewell party, or any other occasion, Thankbox users can now commemorate their occasions by adding a beautiful bouquet hand-delivered to the recipient.”



