Ooni on fire with record turnover

Darina Garland and Kristian Tapaninaho (Ooni co-founder and co-CEOs)

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OONI, the world’s number one pizza oven company, has reported a 264% increase in revenue, to £208m, as it reveals its highest ever turnover. 

Key financial highlights to 31st December 2021 

  • Turnover for the year was £208m (up from £57.2m in 2020) – 264% growth 
  • Ooni is committed to donating 1% of global revenues to charitable causes. In 2021, it planted over 800,000 trees with the Eden Reforestation Projects in Madagascar. 

Ooni has become a global sensation, selling its innovative range of pizza ovens and accessories in over 90 countries worldwide. It has continued to redefine the outdoor cookware category with new accessory and oven launches, including the award-winning Ooni Karu 16 multi-fuel pizza oven last year – the only domestic pizza oven certified by the Associazione Verace Pizza Napoletana (AVPN) – the Italian industry body designed to protect the true Napoletana pizza worldwide. 

As the trend for making pizza continues to grow, Ooni is set to continue expanding its range of products, with the first half of 2022 already seeing the launch of Ooni’s first ever range of groceries, bringing together the best authentic pizza ingredient brands in one place and providing consumers with a one-stop shop for all their pizza-making needs. 

Known for bringing portable pizza ovens to back gardens all over the world, Ooni was founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012. The Scottish-based company created and continues to lead a new category when it launched the world’s first portable pizza oven with the goal being to help people make truly great pizza at home. 

Darina Garland, co-founder and co-CEO, said: “The last year has seen explosive growth as we’ve connected with more and more people around the world who can now experience the joy of making amazing pizza at home.” 

“Our growth has enabled us to expand the talented Ooni team, with employee numbers increasing over 500% since January 2020. Today we have 313 people in our company. We’re very excited to have a super engaged team who always give world-class scores in terms of employee happiness. This, our culture and Ooni values is a huge focus for us. At Ooni, we’re passionate about making a difference, not only to families and people around the world who get to enjoy making pizza together, but by being a business with a strong sense of social purpose, donating 1% of annual global turnover to social and environmental causes.” 

Ooni’s innovative pizza ovens, accessories and groceries are sold through its website – uk.ooni.com – but the company also has trusted retail partnerships with brands such as John Lewis & Partners and Lakeland in the UK and Williams Sonoma and Bloomingdale’s in the US, the US being Ooni’s biggest customer base.  

Ooni is headquartered in West Lothian, Scotland and now has offices in Austin, Texas, Shanghai, China and Bonn, Germany. 


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