Livingston-based Ceres Holographics has been acquired by German optics and optoelectronics group ZEISS in a deal intended to accelerate the commercialisation of holographic display technology. The purchase price and further transaction details have not been disclosed.
Ceres will become part of ZEISS Microoptics, which focuses on bringing holographic technology into high-volume automotive, aerospace and consumer applications. The acquisition combines Ceres’s hologram-manufacturing technology with ZEISS’s ProSight platform.
ZEISS says the combined capabilities and expanded team will accelerate the development of holographic windscreen displays for the automotive market. It also expects the deal to support faster entry into other markets, including retail, near-to-eye displays and public transport.
Founded in 2009, Ceres has focused on automotive windscreen displays as its main commercial opportunity. The company designs and produces thin-film holographic optical elements for transparent displays and augmented reality applications.
“This acquisition marks an exciting new chapter for Ceres Holographics and the industrialization of holography,” said Andy Travers, who leads Ceres Holographics. “Over the past years, we have developed significantly differentiated hologram manufacturing technology and established strong commercial momentum, particularly in the field of automotive windshield display applications. Joining forces with ZEISS gives us the opportunity to build on that success and achieve greater scale, with more resource and global reach. We are excited about what our combined teams can achieve for our customers with existing and new partners.”
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“Ceres Holographics and ZEISS share a clear vision and deep commitment to advancing holography. We admire the innovations and market recognition the Ceres team has achieved,” said Dr Roman Kleindienst, head of ZEISS Microoptics. “Together, we will write a new chapter in holography commercialization, driving faster industrialization and unlocking broader market entry.”
ZEISS Microoptics is based in Jena, Germany, and provides technology spanning optical design, hologram creation and replication systems for series production. ZEISS says the enlarged team will combine Ceres’s specialist technology and application expertise with its global manufacturing capabilities and customer access.
