Topshop owner picks Big Data for Humans for Customer Marketing Drive

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Glasgow-based customer insights and marketing automation provider to retail businesses, Big Data for Humans, has added Arcadia Group to its growing roster of global clients.
Arcadia Group will run a six month pilot with Big Data for Humans’ software-as- a-service solution – The Customer Graph – across its Topshop, Topman and Wallis High Street retail brands to gain customer insights and deliver highly personalised customer marketing campaigns.
Arcadia Group’s Simon Pritchard said: “Our ambition is to deliver much smarter, more targeted marketing activity for Topshop, Topman and Wallis, and Big Data for Humans’ solution facilitates that in a very retailer-friendly fashion. With the Customer Graph, we’re getting closer to our customers than even before, combining online and in-store data in a way that has not been possible before, and we have high hopes for the results it will generate during the pilot.”
Big Data for Humans, which counts Selfridges, Swiss luxury department store Jelmoli and the Malaysia-based Melium Group amongst its fashion retail clients, empowers retailers by placing the benefits of advanced data science into the hands of in-house marketers in one simple interface. This allows them to quickly and easily secure high granular customer insights and create personalised omni-channel campaigns with an increased ROI.
Sheila Power, CSO of Big Data for Humans commented: “The Arcadia Group is a significant win for our business. It presents our team with an exciting opportunity to work with some of the retail sector’s best brands and operators, and to demonstrate the capabilities and results that are possible with The Customer Graph™. High Street fashion is a fast moving sector, and as marketers contend with ever more complex data streams, our solution allows business teams to quickly and easily gain highly granular insights and convert these into action, resulting in groundbreaking results in the way they sell to their customers. We are very much looking forward to working with the Arcadia Group in the months ahead to deliver some compelling results for their business.”


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