Shetland Food and Drink Producers unite with joint website

Shetland is to promote its food and drink offering to the world through www.tasteofshetland.com – a new interactive website. It is the first time that the breadth of Shetland’s food and drink businesses have come together in such an initiative.
The tasteofshetland.com website will serve as an online destination for information, and raise the profile of Shetland’s produce and outlets through its reach to people within and outwith the Islands. It will offer web visitors the opportunity to discover the range of food and drink delights that the Shetland Islands have on offer and order goods online, and highlight where produce can be tasted and bought.
It is being launched by Shetland Food and Drink, the new membership organisation which proudly promotes the exceptional food and drink produced in one of the UK’s most unique environments.
Marian Armitage, Chair of Shetland Food and Drink commented: “Shetland has one of the most pristine environments in the UK and the food and drink which is produced here is exceptional. Shetland has a wealth of great produce as part of its DNA, its heritage.
However, it has traditionally ‘kept its light under a bushel’ when it comes to promoting the wealth of produce we have here. So, with the growing interest both in and outwith Shetland in provenance of food and drink and regional production it is the perfect time for tasteofshetland.com to be launched.”
Jill Franklin, Manager of Shetland Food and Drink said: “We want tasteofshetland.com to be an online hub for everyone. Whether you are someone considering having a holiday in Shetland, are a past visitor and fan from afar or you live here, you will find a wealth of information. We want the site to be content-rich, informative, and ever-changing.
“The funding we received from Shetland LEADER, the Shetland Islands Council, and Highlands and Islands Enterprise and our many sponsors is to help create and develop a cohesive platform for the Shetland’s food and drink producers. The launch of www.tasteofshetland.com is an important step towards this aim.”

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