Scottish gin producer NB Distillery has launched into the US market, with two of its award-winning gin brands set to be rolled out across 20 states in the coming months.
The deal, expected to exceed £4m in sales over the next five-years, will see NB’s Original London Dry Gin and Navy Strength introduced to Total Wine & More, the largest drinks retailer in the country.
Both products will initially be introduced to 80% of Total Wine’s stores across New York, New Jersey, Florida and California, with plans to expand the range across additional states later this year.
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With NB set to open a bespoke distillery and luxury visitor centre next month in its home-town of North Berwick, the listing comes at an exciting time as the company switches to a 24-hour production process.
Founder Vivienne Muir said: “We have been evolving and expanding throughout Europe and Asia in recent years, and to have the interest and ‘thirst’ from this retail giant is hugely significant in our growth plans. The market is booming; 1.5m more UK adults are drinking gin than four years ago, so this represents a huge opportunity for us.
“With the imminent opening of our new distillery and the switch to a 24-hour production process we can now easily satisfy the demand for the product range; so much so that our first US order will see a 40ft shipping container leave Scotland’s shores.
“With only three other Scottish gins selected by the retailer, it’s great for us to sit alongside the likes of Hendrick’s and Tanquery, and indeed an exciting prospect for the Scottish gin market as a whole.”
Born and bred in North Berwick on the east coast of Scotland, NB Distillery has come a long way from its modest beginnings in founders Vivienne and Steve Muir’s kitchen.
The company has steadily built over the years by following and perfecting the exacting and meticulous London Dry distilling process, and it’s this obsession of creating perfection that now sees the company produce three world-class spirits, exported around the globe.
As part of the company’s growth plans in the US, an opportunity now exists for an investment partner to help support an ambitious marketing plan.
Viv added: “This is only the start of our US journey, and as such we are keen to invite investment discussions to the table to help develop this opportunity even more and tap into the potential our proposition brings. We want to expand distribution even more, build the brand and overall maximise the platform Total Wine has provided us with. We are extremely passionate about our products and would now like to work alongside like-minded people who want to become part of our journey, who can help strengthen the US business and work with us to drive it forward.”
