Muckle Media, the creative PR and digital marketing agency, has opened a Glasgow office and appointment of director Pauline McLaughlin to lead the agency’s digital and social media offering.
Pauline, who was formerly director of digital agency Equator’s PR and social media division, will oversee the Glasgow office and be digital lead at the agency.
Muckle Media currently employs 19 people with offices in Edinburgh and Inverness and acquired Platform PR in 2015.
Pauline will work closely with Muckle Media MD Nathalie Agnew on her ambitious plans to grow fee income to £2.8million by 2020 and grow the digital and creative teams at the agency.
Nathalie said: “Pauline’s experience, drive and ambition is a great fit for Muckle Media and I can’t wait to work with her to grow our digital and creative offering in Scotland and beyond. Launching in Glasgow has been in our sights for several years so we’re very excited to be opening in Scotland’s largest city. We already have some exciting opportunities from the Glasgow office.”
Pauline, who has almost 20 years’ journalism, PR and social media experience, was formerly a staff reporter at the Scottish Daily Mail and held senior posts with Beattie Group in Manchester and Glasgow.
She said: “I’ve been watching Muckle Media for a few years now been impressed not only with the agency’s growth but also the creativity and professionalism of the team which has resulted in them punching well above their weight in terms of campaign delivery and award wins.
“Having been in a purely digital environment for the past five years I am looking forward to taking what I’ve learned back to my PR and communication roots and helping Nathalie build a full service offering that competes at the highest level.
“The agency scene is an exciting and competitive environment at the moment and I believe the new Glasgow office and Muckle Media as a whole is well placed to take advantage of the opportunities that creates.”
The new office is based in Glasgow’s Charing Cross and is recruiting at all levels with a number of appointments to be announced soon.
Also joining Muckle Media’s Edinburgh office are Rachel Finlay, an account director who has joined the agency from PA Consulting in London. Ellie Wagstaff has been promoted to senior account manager and Eilidh Marshall has been promoted to digital account manager.