Millionth sale and Chinese expansion for Cheeky Chompers


Cheeky Chompers, the Scotland-based manufacturer of ‘The World’s first chewable dribble bib for teething tots’ has just sold its millionth product, expanded into China and unveiled a new collection.
Within just four years the founding duo Julie Wilson and Amy Livingstone, who met as new mums at a local antenatal class , have experienced phenomenal success in the UK with their original innovation and fast growing product range, including a new muslin collection and yet another functional and cleverly designed product, the MultiMuslin, one item with six cheeky solutions!
The brand has garnered a truly enviable retailer portfolio across the UK, with presence in leading UK stores John Lewis, Jojo Maman Bebe, M&S as well as over 100 independent stores. Adding to this, a successful partnership with iconic British brand Joules has truly positioned Cheeky Chompers as a nursery brand to watch.
A slot on Dragons Den catapulted the brand into the limelight very early on, combined with an exceptionally functional innovation with universal appeal and gorgeous products all designed and made in the UK, the entrepreneurial pair have gone from strength to strength, with 50% growth expected this year.
Remarkably, export makes up a significant 70% of sales with an impressive global reach across 35 countries. With this in mind expanding into China is truly the icing on the cake for the dynamic team.
Since opening its doors Cheeky Chompers have collected a phenomenal 22 awards, most recently winning EY Entrepreneur of the Year 2016 Scotland and Emerging Start-Up Exporter of the Year at the 2016 HSBC Scottish Export Award, run by BQ in association with Scottish Enterprise.
Speaking about their success to date business partners and friends, Julie and Amy said:
“It still amazes us both to think it was just a few years back when we chatted about a shared frustration about our teething, dribbly babies! We were confident combining two parenting essentials was a winner and felt sure it would have universal appeal, but to see the brand that we created from the kitchen table sell around the world, including China and the States is far beyond our wildest dreams.”

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