LEADING motoring group Lookers Plc, which acquired car retailer Taggarts in 2003, is unifying its well-known Lookers brand to include Taggarts in Scotland.
Enveloping the familiar Scottish brand into the Lookers fold after almost 20 years of local sales and service, the two companies already share a combined history and heritage of more than 230 years.
Taggarts was established in 1896 to become one of the best-known names in the motor industry in Scotland. Lookers, established in 1903 is one of the UK’s leading automotive retail and service groups.
Aside from the introduction of new Lookers’ signage and branding at its Taggarts dealerships, new and existing customers will notice little else, with every visitor still met by the same friendly, experienced staff while continuing to enjoy a consistent, award-winning service.
The dealerships included in the subtle transformation include Taggarts Land Rover retailers at Kennishead Road and Maryhill Road in Glasgow, and at Windmillhill Street in Motherwell as well as Taggarts Jaguar and Volvo retailers, both located in Hillington, Glasgow.
Lookers already has an existing strong presence in Scotland which includes Lookers Volkswagen Van Centre in Bailieston, Glasgow and Lookers Audi in Glasgow, Stirling, Edinburgh, Hamilton and Ayr as part of a 150-strong network of dealerships in England, Wales, Northern Ireland and the Republic of Ireland.
The move does not affect any staff or plans for future growth and investment.
Duncan McPhee, Lookers Chief Operating Officer, who hails from Campbeltown in Argyll, said:
“Lookers continues to have strong presence in Scotland and Taggarts has been proudly part of our family for almost two decades. In that time, we’ve continued to invest in our premises and our colleagues to deliver an outstanding experience to our customers that befits the Lookers and Taggarts brands.
“To further strengthen and simplify our strong brand identity across the UK so that we’re always instantly recognisable to our customers wherever they are, we’re only changing the name above the door and moving forward as one strong brand.
“For almost 20 years, being part of Lookers has helped Taggarts to provide a great customer experience, value and choice to our customers across Scotland and that’s something that will never change. Every visitor to our retailers will continue to receive the same great service and be warmly welcomed by the same friendly faces who will always go the extra mile.”
With a team of more than 6,500 staff, Lookers is one of the largest multi-franchise dealer groups in the UK and Ireland, representing 33 volume and premium car manufacturers across a network of over 150 franchised locations.