Este Medical Group has appointed Sonia Kang to the position of CEO UK Clinics.
Since joining the company in 2020, Sonia and her husband Bobby have been fundamental to growing Este’s name in Scotland.
In 2020, the pair made the significant move of relocating their family from Birmingham to
Scotland to bring the Este name up north. The decision was driven by the observation of
numerous clients at the Birmingham clinic travelling from Scotland to visit their clinic which
showed there was a gap in the market.
The duo began with a clinic in Glasgow, which survived challenging times such as the
COVID19 pandemic and the following lockdowns to become one of Este’s most thriving
clinics.
In 2023, the couple helped Este grow their Scottish presence with a new clinic in
Edinburgh.
The success of both locations in Scotland and all Este clinics throughout the UK helped
the company maintain their high level of service, which has resulted in multiple awards
they have received.
Este is a multi-award-winning medical brand with a presence worldwide that offers the
newest, most popular, and most effective treatments for skin, hair and body.
They’ve grown into a respected brand with a 5-star reputation for changing lives and
empowering confidence.
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Sonia spoke on her appointment saying: “It’s an incredible honour for me to accept the role
of CEO. We took a leap of faith moving to Scotland to help grow the brand name and this is
appointment is an acknowledgement that all that dedication and hard work has paid off.
Since we launched our clinics in Scotland we’ve been honour with several awards and as
CEO I hope to see even more success.”
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Sonia also added more on her vision for Este’s future: “We are focused on strategically
increasing our presence by establishing more clinics throughout United Kingdom including
Northern Ireland. For Este, our ambition is to grow from 11 to 25 clinics, reflecting our
unwavering commitment to delivering outstanding services.”



