Global digital transformation company Dax Group has announced the appointment of Kirsty Mearns as Business Strategist. Kirsty will play a pivotal role in aligning strategic planning with organisational purpose, helping to drive business growth and engagement both across the group and working with clients.
In her new role, Kirsty will work closely with the senior leadership team to bring clarity, focus, and collective alignment to Dax Group’s strategic initiatives. Her focus will be on empowering teams, supporting transition and transformation, and helping the business deliver sustainable growth through a purpose-driven approach.
Kirsty brings over 25 years of experience across international business development, global marketing, mergers and acquisitions, consultancy, and strategic leadership coaching. Known for her warm and engaging approach, she has a track record of unlocking potential by facilitating meaningful conversations, asking the right questions, and helping individuals and organisations look at their challenges with fresh eyes.
Colin Dawson, Managing Director of Dax Group, commented on Kirsty’s appointment, “We are excited to welcome Kirsty to the team. Her unique combination of strategic insight, commercial experience, and a people-first mindset makes her an exceptional addition to our leadership. She brings the right blend of curiosity, clarity, and connection to help guide Dax Group through our next phase of growth.”
Speaking about her new role, Kirsty said, “Dax Group’s commitment to creating impact through collaboration and innovation resonates deeply with me. I’m passionate about helping organisations move with purpose and intention, and I look forward to supporting the team in building a culture of alignment, engagement and strategic clarity.”
Kirsty’s appointment underscores Dax Group’s continued investment in strategic talent and people-focused growth.
