It also brings together officials from HIE, the Scottish Government, Scottish Enterprise and VisitScotland under one roof to provide a Team Scotland approach to supporting businesses and attracting visitors and investment to Scotland.
Officially opening Scotland House, First Minister Nicola Sturgeon said:
“London is a very important trading market and a meeting place for the world’s business leaders, but for Scottish businesses it can be challenging and costly to try and break into these markets.
“The new hub will play a critical role in attracting investment to Scotland, helping businesses trade internationally and raising Scotland’s international profile.
“Scotland House will provide Scottish companies with a base to build new partnerships and a low cost place to trade and I am pleased that more than 450 businesses are interested in becoming members of the hub.
“As we face the uncertainty and threat of a hard Brexit, having a Scottish hub in London will help support and stimulate the Scottish economy and show that we are open for business.
“We are already seeing the benefits of our presence in Dublin and I look forward to our next investment and innovation hubs in Brussels and Berlin.”
Charlotte Wright, interim chief executive at HIE, added: “Links between the Highlands and Islands and London have never been stronger. The huge improvements in transport and digital connectivity in particular are making it much easier for companies here to connect with London, both in its own right and as a gateway to world markets.
“Many of our entrepreneurs are frequent visitors to the city for events and meetings at which they engage with UK and overseas contacts. A facility they can use as a Base there will be a great asset to many and we are pleased at the level of interest already shown in Scotland House.”
Scottish businesses are being encouraged to register their interest in ‘Scotland House’, which will provide a meeting space for businesses and other organisations as well as London-based support to businesses working with Scotland’s enterprise and tourism agencies.
Full membership details will be launched in the coming weeks, businesses can register their interest in Scotland House.
Based at 58 Victoria Embankment, Scotland House will also provide a base for the Scottish Government, Scottish Enterprise, Highlands and Islands Enterprise, Scottish Development International and VisitScotland in London.
It follows the opening of the first Innovation and Investment Hub in Dublin last year with plans progressing on Hubs in Brussels and Berlin.