Rosyth pet food business appoints new director following record-breaking year.


Rosyth-based pet food and wellbeing company, Bella & Duke, today announces the appointment of Lisa Maxwell as its new Director of Customer Success, the announcement follows continued growth and expansion, and new CEO James Sturrock also joining the team earlier this year. 

Following a record-breaking year in 2023, the UK’s leading subscription raw pet food company delivered over 15 million of its meals across the UK and grew the team to over 130 employees. Looking to 2024 and beyond, Lisa joins the team with a focus on developing relationships amongst its growing customer base.

Lisa joins Bella & Duke with a wealth of experience overseeing customer success, previously Head of Customer Hub with Vets Now for 12 years where she oversaw the introduction and growth of multiple customer functions. Lisa started from a small team growing to over 200, handling around 3,000 contacts per day across emergency, membership, insurance, and e-commerce for an extensive network of veterinary clinics.

Bella & Duke, known for providing human quality and nutritious meals for pets, was named Manufacturer of the Year 2023 at the Pet Industry Federation Awards, having brought manufacturing in house two years ago to ensure the highest level of quality control. Bella & Duke prides itself on developing relationships with its loyal group of customers, built on trust and transparency. This resulted in over 30,000 members joining Bella & Duke’s public group ‘The Pack’, a place for pet owners to share their experiences and knowledge on pet nutrition, behaviour and health and wellbeing.  

Lisa Maxwell commented: “I am delighted to be joining the Bella & Duke team, their commitment to caring for both pets and their owners throughout all stages of their journey stood out to me. I know first-hand how much it means to see my own pets live healthy and happy lives and I’m excited to be joining as the new Director of Customer Success to help our customers give their pets a life well loved.”

James Sturrock, CEO at Bella & Duke, said; “We’re excited to welcome Lisa to our team, our customers are extremely important to us and allow us to embark on our journey to do right by our pets. As a predominantly direct-to-consumer business, Lisa brings invaluable experience and will play an integral role in developingrelationships with our loyal customer base, allowing us to continue to give our pets the happy, healthy, and long lives they deserve.”  

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