The Game of Thrones Studio Tour has announced the appointment of two new Heads of Department, strengthening its leadership team as it continues to evolve one of Northern Ireland’s most ambitious and internationally recognised visitor experiences, in close collaboration with Warner Bros. Discovery Global Experiences.
Dan Kenwright joins as Head of Operations, and Mark Woolner as Head of Sales and Marketing. Their appointments mark a significant step forward in the Studio Tour’s strategy to broaden its reach, elevate the visitor experience, and further establish the site as a cultural landmark for the region.
Both leaders bring a depth of expertise in hospitality, strategic planning, and commercial growth. They also share a passion for upholding the creative legacy that Game of Thrones helped cement in Northern Ireland.
New Leadership
Dan Kenwright brings extensive experience in hospitality and guest experience, having held senior roles at Hastings Hotel, Shankly Hotel, and as Director of multiple hospitality venues in Liverpool. In his new role, he will oversee the operational delivery of the Studio Tour and ensure that every touchpoint reflects the quality and ambition behind the original production.
“The Studio Tour is a truly impressive experience, and I’m excited to help shape how people feel when they walk through it – whether they’re long-time fans or visiting out of curiosity,” said Kenwright. “My focus is on delivering a high-quality, seamless operation that reflects the scale and care behind the original production, and makes every visitor feel part of something remarkable.”
Mark Woolner steps into the role of Head of Sales and Marketing with a proven track record across B2B and consumer campaigns. He brings with him experience from senior marketing roles at Virgin Media, Fibrus, and Wildanet. Woolner will lead efforts to increase visibility, drive visitor growth, and position the Studio Tour as a destination for a wide range of audiences, both domestic and international.
“This isn’t just a visitor attraction. It’s a cultural landmark for Northern Ireland,” said Woolner. “I’m looking forward to building campaigns that reach beyond the fanbase, invite new audiences in, and position the Studio Tour as a must-see destination, and a world class experience for our visitors. There’s a powerful story here about creativity, place, and impact. That’s what we want to amplify and put at the heart of everything we do.”
A Message from the Managing Director
“We’re incredibly proud to welcome Dan and Mark to the Game of Thrones Studio Tour,” said Managing Director Sam Harding. “Their arrival marks an exciting step forward as we continue to evolve our experience, inspire our teams, and uphold our legendary standards.”
