HOLIDAY specialist Caledonian Leisure is pleased to announce that it has posted an annual turnover of over £40million for 2022, its first full year of trading, and is on course for further significant growth for the current year.
The company, which launched in June 2021 and operates under the Caledonian Travel and UKBreakaways brands, was voted the best large company for UK coach holidays at The British Travel Awards 2022 and has been nominated for three awards this year, alongside achieving excellent consumer ratings from both Feefo & Trustpilot.
Supporting the UK’s largest programme of short breaks and holidays by coach, the Caledonian Travel business has already opened five regional Travel Centres in key departure areas and intends to further expand its network in the coming months, along with significant investment in technology, recruitment and further expansion to the substantial fleet of Caledonian branded coaches.
Additionally, the UKBreakaways brand, which specialises in hotel breaks, has seen successful expansion of its wide-ranging programme of entertainment experiences.
Managing Director Graham Rogers commented: “We have been delighted with the fantastic growth of the business over the last two years and will now look to build further upon these results as we continue to develop our programmes, channels and partnerships. Particularly, whilst the economic climate is impacting upon household budgets, we recognise the ongoing need to deliver great value and outstanding service to our fast-growing customer base.”
Commercial Director Martin Lock highlighted: “Our multi-channel campaigns have seen 2023 bookings surge ahead by over 30% on last year with an encouraging blend of both repeat and new customers. This has been supported by investment in the latest customer data analytics software which will enable us to target continued growth in both our traditional and new experience driven markets.
“With sector leading review scores from our customers, combined with our BTA 2022 Best Travel Company Award, we are committed to continue the exciting growth of our brands.”
Finance Director David McDonald added: “We are delighted with the robust progress of the business, and our model of profitable growth has enabled us to commit to investments whilst not compromising on clients’ financial security. Alongside our “Gold Standard” trust protection we are also delighted to have joined ABTOT in order to provide still further security through financial bonding.”
