BIG wins set the tone for Scotland’s top communications company

Allan Barr, CEO at BIG Partnership

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IT HAS been a strong start to 2023 for Scotland’s largest communications agency, BIG Partnership, as it reveals a raft of new client wins and expands its team to meet demand.

BIG, which has over 300 clients across a wide-range of sectors, most recently secured a four-year contract to provide critical communications support to Transport Scotland. Other wins include Strathclyde Passenger Transport, full-service law firm Thorntons, leading retail and leisure destination, Silverburn, charity ENABLE Scotland, property developer Platform_, Optometry Scotland, subsea technology firm Rovco and energy research consultancy Wood Mackenzie.

With just under 100 staff across four UK offices, BIG has also seen exponential growth in its Manchester office, securing significant campaign work for big brand names including On The Beach, and Asda George.

Further underlining its integrated marketing offer, BIG led on the inaugural Sir Jackie Stewart Classic event, providing PR, paid media and organic social media strategy. Multi-service campaigns have also been delivered for organisations such as Aldi Scotland, Aberdeen Science Centre, North Star Shipping and Loganair. The team delivered the airline’s 2022 Christmas ad, ranked second in The Drums’ ‘Travel ads resonated most with UK audiences’ in December. 

Chief Executive Officer for BIG Partnership, Allan Barr, commented: “We have had some tremendous client and project wins over the past 12 months., Aldi Scotland, Loganair and The Macallan are just some of the household names we deliver results for daily, however part of our strength is that we work across a variety of sectors, from energy and renewables to professional services and consumer goods.

“In an economy that has not yet recovered back to pre-pandemic levels, clients are increasingly prioritising agencies who can demonstrate a strong return on investment from their marketing spend. Since it was founded 23 years ago, BIG has built an enviable reputation as an agency who delivers results for clients, and I believe this is the primary reason we’re seeing such success in the current market.

The agency is now looking to expand further, building on a period of growth for its creative studio and marketing services, as well as its public affairs team. Rochelle Giblin was appointed as its first Head of Marketing Services at the end of last year and Paul Roberson was named as Head of Public Affairs late 2021. Both teams are actively recruiting on the back of a string of new client wins.

Barr added: “There has been growth across every area of our business. Our Manchester team continues to flourish in a buoyant market and our studio, PR and public affairs teams also have enormous potential. The plan is to continue to recruit across all of our offices to ensure we maintain the high standard of service our clients have come to expect.”


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