Lane and Lane Media, Scotland’s largest integrated creative and media agency, have officially achieved Certified B Corporation (B Corp) status amid a period of significant growth for both businesses.
The B Corp certification reflects the agencies’ commitment to meeting high standards of social and environmental performance, accountability, and transparency. The achievement sees the agencies joining just 70 organisations in Scotland with this prestigious accreditation who are committed to prioritising more than just profit.
For Lane and Lane Media, this milestone aligns with a period of sustained growth. Over the past year, Lane and Lane Media, which now have a team of 46 across their Edinburgh and Glasgow offices, have experienced 15% year-on-year growth, achieving a combined turnover of £7.8m in 2023 and are on track for £4m gross profit in 2024.
Growth has been driven by new client wins, including more international work, across e-commerce, technology, food, retail, and arts & culture sectors, as well as the demand for services in performance media, retail media, demand generation, content, SEO, and CRO. Significant new clients include Ping Identity, Taylors Snacks, and the Royal Edinburgh Military Tattoo.
Ali Findlay, Chief Executive, Lane, said: “Achieving B Corp certification is a proud moment for our team, who have worked so hard to evolve and document all that we do and how we do it. For an agency that prides itself on increasing impact, it was all-important to reduce the environmental impact across all of our touchpoints. I’m proud to see what we’ve achieved and excited about continuing that trajectory.”
Barry Fearn, Founder & Managing Director, Lane Media, added: “Achieving B Corp certification is validation of our commitment to balancing profit and purpose. While it’s rewarding to achieve the recognition, we are all cognisant that this is just the beginning of an invaluable journey. We will continuously strive to improve internally while helping to educate and support other brands and companies in their own journeys to becoming B Corp certified.”
