In October in Riyadh, a remarkable occasion took place as HRH Princess Noura Bint Saud Bin Nayef Bin Abdulaziz Al Saud presented a prestigious recognition to five distinguished companies. The award, a G20 Saudi Arabia 2020 Banknote plated in 24K gold and depicting King Khalid, symbolises the Kingdom’s patronage and high regard for their exceptional contributions. The recipients included Sotheby’s, Elaph, Air Jordan Tour, Tait, The Garage, and the British company SIGULP, showcasing the global impact of these leading organisations.
SIGULP, a British enterprise renowned for its leadership in marketing, media, PR, and project management, played a pivotal role in aligning the event with Saudi Arabia’s Vision 2030. As the leading marketing, PR, and media company behind the Creative Women Forum in Riyadh, SIGULP facilitated a momentous event that exemplified Saudi Arabia’s strides toward innovation and women empowerment. This significant forum, part of the Kingdom’s broader commitment to change, was not easy to bring to fruition but proved to be a tremendous success. The event reached millions globally through media channels and attracted a wide range of attendees, including international royalty, high-profile political figures, and influential individuals from around the world.
SIGULP’s role in spearheading the event’s marketing strategy in alignment with the Vision 2030 initiative showcased its capability to bring such a large-scale, impactful event to the forefront. With over 5 million online reach and attendees spanning global leaders in business, politics, and government, the event positioned Saudi Arabia as a hub for innovation and women’s empowerment.
Elvijs Plugis, CEO of SIGULP and Director of Grozeo UK, accepted the esteemed award on behalf of the Sigulp company. This recognition underscores SIGULP’s critical role in marketing transformation, establishing its presence as a leader in global commerce and media. The Creative Women Forum, supported and under Patronage by HRH Princess Noura, celebrated the achievements of women leaders across various sectors, reflecting the Kingdom’s commitment to inclusivity and progress.
The event’s success and SIGULP’s contribution have also opened new opportunities for Grozeo and its partners, including Techtadd. Under the direction of Elvijs Plugis, companies are poised to enhance its global market presence, expanding operations and introducing innovative solutions that continue to push boundaries in commerce and digital transformation.
Olga Balakleets, Founder and CEO of Creative Women, led the event and project, further solidifying the forum’s global impact. Her leadership, along with that of Rebeca Riofrio, Executive Director of the Creative Women Forum in Riyadh, played a pivotal role in ensuring the forum’s success.
The presentation of the G20 Saudi Arabia 2020 Banknote, under the patronage of HRH Princess Noura, is a powerful emblem of the Kingdom’s commitment to recognising excellence and fostering international partnerships through creativity, culture, and commerce.
This significant moment not only marked the conclusion of an extraordinary event but also highlighted Saudi Arabia’s ongoing dedication to shaping the future of global leadership and influence through initiatives aligned with Vision 2030.
