VisitAberdeenshire won the ‘Destination’ category at the prestigious UKinbound Awards for Excellence 2024, held at Liverpool Cathedral on Thursday night, 26 September.
Shortlisted alongside the destination organisations for Wales and for Bath & Bristol in a highly competitive category, VisitAberdeenshire was recognised for successful outcomes across a range of activity over the past year.
Chris Foy, CEO, VisitAberdeenshire, said: “VisitAberdeenshire is playing a significant role in the economic transition of North-east Scotland, following a record-breaking 2023, the economic impact of tourism in the region was valued more than £1.1 billion, fuelled by more than three million overnight visitors experiencing the region’s quality products and experiences.
“At the vanguard of the region’s ambitious tourism strategy, VisitAberdeenshire is leading trailblazing projects to support local businesses, inspire visitors with impactful promotional activity and secure leading business events to be hosted in the region.
“Data and insights are imperative to the work we do, and evaluation of our work shapes the direction of future work. Initiatives like our cruise volunteer programme continue and our relationships with further education are helping to mould the tourism stars of tomorrow.”
