‘We’re ready for the Fortune 500’: ‘New direction’ for video interview platform Willo as it enables £1.1bn in salaries through hires in 2023

01/08/2023
Andrew Wood and Euan Cameron (Willo Co-Founders). (Photo: Elaine Livingstone)

THE founder of one of the world’s fastest-growing rec-tech scale-ups, Willo, says the firm is set to move in a new direction following a major upgrade to its pioneering video interview technology currently used by more than 5,000 organisations around the world. 

Willo – an asynchronous video interview platform – is already utilised by thousands of organisations in more than 140 countries including Prada, HelloFresh, Very.co.uk, and the NHS, and is now fully integrated with 11 of the world’s biggest HR platforms, including Ashby, Workday, SAP SuccessFactors, and SmartRecruiters.

The move unlocks the door to the vast majority of Fortune 500 companies, with the platform’s technology now available to companies accounting for more than 250 million employees world-wide. 

Growth at the scale-up, which received £1.5m in investment during its latest funding round, has continued to surge in 2023, with almost 50,000 people hired through the platform – up 73% YOY – and an estimated £1.1 billion in salaries enabled. 

Willo has also moved into the top 10 video interview software platforms according to global software marketplace G2


Euan Cameron, Willo’s co-founder and CEO, estimates turnover at the tech firm will top $50m within the next two and a half years – with the latest upgrade and expansion in the North America the gateway to achieving it. 

He said: “This is one of the biggest developments at Willo since launch. 

“It enables existing and future large customers to benefit from Willo’s interviewing technology within their existing HR and recruitment ecosystem, making the process even more seamless and opening the door to potentially millions more users. 

“It also signals a significant shift in direction for Willo as a company as we seek to meet the needs of some of the world’s largest organisations. We are already working with HelloFresh, Prada, the NHS, Hotjar and others, and we fully expect to see more Fortune 500 businesses taking up the technology.

“It is difficult to forecast the true impact on growth of these new integrations – but it puts us firmly on a path to becoming the world’s premier provider of video interview software, and that possibility has never been more real.” 

Willo’s new ‘plug-and-play integrations mean users can enable integrations without developer support or any technical knowledge, everything is plug-and-play. Other benefits recently introduced include automated ID and Right to Work checks to streamline the hiring process and make the hiring experience at scale more frictionless for customers and candidates. 

Recently, Willo also unveiled the appointment of tech deals expert Kevin Swan as VP Finance in a move signalling a shift towards more data-led insights and intelligence. Award-winning Swan previously headed up professional services giant EY’s tech deals division in Scotland. 

To find out more about Willo, visit willo.video

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