TVSquared opens new Japanese office

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Calum Smeaton
Calum Smeaton

TV performance analytics and optimisation company,TVSquared, is to open TVSquared Japan.

The Tokyo-based offices will provide on-the-ground support for the world’s third-largest advertising market. TV ad spend is expected to reach more than $15 billion this year in Japan, and continue to increase through the 2020 Summer Olympics in Tokyo.

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Localised for the Japanese market, TVSquared’s ADvantage platform measures the impact of TV spots and provides insights to maximise spend and optimise campaigns for bi-monthly and advanced, six-month buys. The platform offers multi-country, cross-brand analysis across the sales funnel by prefecture, network, channel, day, daypart, programme, genre and creative, and provides buy recommendations based on individual KPIs.

Calum Smeaton, CEO and founder, TVSquared:

“Japanese brands are looking at TV for performance vs. simply being a vehicle for reach. In the last year, we’ve worked with dozens of Japanese advertisers to transform TV into a marketing channel that is measurable, optimisable, transparent and dynamic. While TV is unrivalled for brand awareness, it has also evolved into a major driver of direct response.”

TVSquared makes TV a performance-marketing channel. More than 700 brands, agencies and networks in 70 countries use TVSquared to get real-time, transparent views into TV campaign performance, make in-flight optimisations to maximise response and demonstrate ROI.

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