If you understand the problems your customers are facing, you can provide the right solutions. If you identify where to organize and streamline your processes, you can facilitate rapid growth. Customer relationship management (CRM) software is made to serve these exact purposes.
Most established businesses already know this, which is why CRM is one of the biggest software markets in the world. But with more demand comes more options and choosing the right option for your small business is important.
You don’t want to invest in expensive software that does more than you need just yet. At the same time, you don’t want to waste valuable capital on a CRM software that doesn’t get the job done right. In order to separate the pros from the posers, we’ve put together a list of the best CRM software for small businesses in 2019.
Pipedrive
Pipeline management is a major selling point for Pipedrive, with a comprehensive visual representation of the sales process that is aimed to take the complexity out of closing deals. Features include activity and goal tracking, workflow automation, sales reporting, sales forecasting and integration with a wide variety of common platforms.
Salesmate
Salesmate is commonly used among startups and small businesses for its affordable pricing plans and extensive feature set. Automation is a major selling point here, with email and workflow automation that’s designed to save you time.
Additional features include sales forecasting, in-depth reports and analytics, deal management, activity management and integration with countless services including G Suite, Zapier, Wufoo, Slack and many others.
HubSpot
HubSpot offers a free version of its CRM software, making it a popular choice for even the smallest of businesses. In addition to offering sufficient functionality to help you improve and organize processes, HubSpot also provides a wealth of learning guides, training resources, and generators for marketing, invoice, and email signature templates.
This makes HubSpot an even more compelling option for small business owners who are yet to learn the ropes of CRM systems. Salesforce is another popular option in this space, though both CRMs are suited towards different businesses. Take a look at this in-depth comparison on PieSync to gain a better understanding of which CRM is best for you.
Less Annoying CRM
This aptly named CRM software is aimed at businesses that want a simple and straightforward customer relationship management solution. While not as extensively featured as some competitors, Less Annoying CRM has one $10 monthly subscription plan and a simple system that you can get up and running in a few hours.
Zoho
Zoho is flexible enough to be suitable for businesses of all kinds. This CRM’s main focus is to increase leads and conversions to help you grow your business. Zoho’s best features include smart forecasting and analytics, social media integration, trends insights and strong customization capabilities to make it work the way you want.
Conclusion
As you might have noticed, CRM software is incredibly powerful. All it takes to reap these benefits is to choose the right software, so take a look at their features and find the platform that is best suited for your needs.
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