Scottish tech start-up extends reach with first arena deal

Edinburgh based ‘make it social’ is partnering with UK ticket agent and official box office of the NEC Group Arenas, The Ticket Factory, to give customers the opportunity to use its software to book as a group but pay individually. The agreement is a first for UK arenas.

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Those attending selected events at Arena Birmingham and the Genting Arena will be able to benefit from the Scottish company’s unique technology. Its individual payment system means the group organiser isn’t out of pocket; group booking sizes have been proven to increase markedly as a result.
Eddie Robb, ‘make it social’ founder and CEO said: “This announcement marks another major milestone for us. It’s amazing to be working with such a big player and to see our software encouraging an increasing number of friends and families to get together in real life.”
Director of Ticketing for The Ticket Factory, Richard Howle, added: “More than a third of our NEC Group Arena bookings are for three or more people, which highlights the strong social aspect of live events. We continue to leverage advancements in technology to provide the best purchasing journey possible for our customers. It’s great to be working with ‘make it social.’”
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