Primestaff acquires Direct Workforce as it targets further growth

Glasgow based recruitment consultancy, Primestaff, has acquired Direct Workforce, a subsidiary of the Bibby Line Group.
The deal to acquire Direct Workforce, which has an established track record for providing high quality temporary and permanent staff in the logistics and industrial markets – mainly in the north of England, will see joint turnover exceed £20m.
The combined business will continue to offer Direct Workforce’s clients the current high quality levels of service while supporting them with great staff across all levels in their businesses. The newly expanded Primestaff group will provide almost 1500 temporary staff to 300 clients, as well as an annual introduction of more than 200 permanent staff across a broad range of sectors.
It is the latest in a series of expansion announcements by Primestaff in 2016, a year which saw its own management buyout and a new board established, annual turnover pass the £11m mark and investment in new premises in both in Glasgow and Edinburgh.
Primestaff Chief Executive Danny McIntyre said: “We are delighted to announce this acquisition and welcome the Direct Workforce team to Primestaff. We know they are a very family-orientated business and that offers an immediate synergy with Primestaff and our own company values.
“As market leader in recruitment across a range of industries in Scotland, the opportunity to team up with Direct Workforce to expand our offer into the north of England with an established player is one we didn’t want to miss. It’s a real statement of intent from Primestaff, one that shows we are serious about growth.
“Everyone at Primestaff warmly welcomes the team at Direct Workforce, who we will support fully through this transition. With our experience in management of change, we will not only ensure seamless continuity of service to Direct Workforce’s clients, but also enhance the service offering.”
Established by Danny McIntyre in 1993, Primestaff has since built one of the most experienced, dedicated and motivated recruitment teams in the marketplace, with a reputation for providing a professional and personal service across a number of specialist sectors.
Mike Brown, Chairman of Bibby Distribution Limited commented: “As part of a diverse and forward looking family business, we recognise that in a challenging and competitive market, economies of scale and a wide ranging offer are necessary essentials for long term, sustainable growth. By combining Direct Workforce’s operations, people and expertise in England with Primestaff’s business in Scotland our clients will continue to receive a high quality, personal service for years to come.”
Janine Hipkiss, MD of Direct Workforce, added: “We believe that this acquisition will give the business the best opportunity to grow further, enhancing our strengths in client service and staff development. We’re delighted with Primestaff’s view of the business as an important strategic platform for expansion into England, and that they recognise both our technical expertise and the quality of our people. With the combined experience of both companies and a strong collaboration our shared future vision of expansion is well within reach. Both businesses share the same core values – honesty, integrity and doing the right thing by our people, which is crucial in succeeding in a highly competitive and ever changing industry”

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