Do you struggle to get people to sign-up to your site? This can be a real problem when you rely on online sales or the use of a mailing list. This is why we have put together some tips to help you increase the number of customer sign-ups your receive online today. Keep reading to find out more about this.
Call To Action
A call to action is one of the most important things that you can have on your site despite how obvious it may seem. Think about adding a large ‘sign-up today’ button that customers will see immediately and click on. If you don’t have a call to action, then you are missing out on the perfect opportunity to encourage customers to join your site. Figure out what the best call to action is for your business and you should be able to increase customer sign-ups.
Simplify The Process
Our next tip for those who want to increase customer sign-ups is to be proactive and reduce the number of abandoned forms. To do this, you’ll need to think about simplifying the sign-up process and ensuring that it doesn’t take too long. Think about using an identity verification tool like Cognito which verifies customers in real time to speed up the verification part of sign-up. You could also think about letting people know that your process is ‘quick and easy’ as this will encourage more sign-ups.
Offer An Incentive
If you’re still struggling to get people to sign-up to your site, then you might want to think about offering an incentive. Most companies tend to offer a discount for new customers on the site and this can work really well. Although you are giving something away, you will have them on your mailing list and will be able to target them again in the future to improve your business. Think about the sort of incentives that your customers would appreciate and advertise it well.
Use A Pop-Up
Our final tip for those who want to increase the number of customer sign-ups online today is to use a pop-up window. If customers have to click through your site to find the sign-up form, they might be less likely to actually go through with it. Add a pop-up to your site and give them the option to sign-up right away. Make sure that the pop-up isn’t too obtrusive as this can put people off looking around your site in the first place.
Final Verdict
Encouraging people to sign-up to your site can be tricky at first but if you take some time to try out some of our advice then you should be able to see an improvement. Think about simplifying the sign-up process and use a call to action that will encourage them to fill in that form. Once you have more people signed up, you can go ahead with targeting them and encouraging them to make a purchase or use your service.
This is supported content
