Frame makes buoyant start to 2018

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Frame Group, the Glasgow-based creative marketing agency, has posted a strong start to 2018, with a spate of new business wins and senior appointments.

Among the agency’s new clients are ScotRail, the National Trust for Scotland and Balblair Whisky, the International Beverage Holdings-owned single malt, for which Frame will provide a range of digital, advertising, and PR services.

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Frame has also appointed Kirsty Lieberthal as its new head of digital. She joins from BiteDA, where she was managing director, bringing more than 20 years’ experience across a variety of sectors and disciplines.

Frame’s headcount has now reached 75, an increase of more than 30% on the same period last year, with its award-winning PR division accounting for a quarter of the new additions. Revenue is also expected to reach £5 million this year – a first for the agency.

Kirsty’s recruitment follows the recent promotions of Keli Mitchell and Eilidh McDonald, to deputy managing director and creative director respectively. In February, Keli was named among 2018’s Women of Tomorrow, the Campaign magazine and Institute of Practitioners in Advertising-led awards which identify female leaders of the future.

Gary O’Donnell, managing director of Frame Group, said: “Kirsty’s appointment speaks to where we are heading as a group: our future success will be built on attracting the best people out there, adding to the great team we already have. The combination of Keli, Kirsty, and Eilidh will be absolutely formidable in the years ahead.”

Last year, Frame added a series of major accounts to its client list including UEFA and the R&A’s Open Championship. The agency also recently launched a new media planning and buying arm, Frame Media, appointing industry veteran Charlie Crawford to lead the new service offering.


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