Euan Cameron
Euan Cameron

Entrepreneur launches AI driven video screening platform

A Glasgow-based technology firm is hoping to improve the recruitment process with the launch of a video screening platform. weeve,

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A Glasgow-based technology firm is hoping to improve the recruitment process with the launch of a video screening platform.

weeve, brainchild of entrepreneur and digital marketer, Euan Cameron, plans to move the focus away from traditional CVs and phone screening, instead using candidate video applications to make a first impression.  

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The platform, which can be used by both in-house recruitment teams and agencies, aims to reduce screening time by up to 80 per cent and will allow interviewers to see at a glance whether a person has the right soft skills and personality for a job based on responses to a series of bespoke questions. Using AI based on behavioural characteristics, the software automatically rates all candidate videos, helping narrow down applicants before the videos have even been viewed.

Euan Cameron, founder and CEO of weeve, explained: “When it comes to making a new hire, so much hangs on a CV and although they can be a useful tool to gather the hard facts about a person’s background, they can often be misleading. It is still commonplace for recruiters to spend hours sifting through piles of application forms and calling candidates to then invite them for an interview, only to discover they are not right for the job. The result is wasted time, money and potentially missing a candidate whose CV was at the bottom of the pile.

“The traditional CV and interview process takes an average of 23.7 days. By using weeve, businesses can get a feel for someone’s personality, demeanour, and cultural fit before investing in a sit-down interview. This streamlined approach not only saves valuable resources but enables businesses to see increased numbers of applicants and make informed decisions based on more than just a few sheets of paper.”

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