Beattie, the integrated communications agency, is continuing to expand in Canada with the launch of a specialist crisis communications boutique.
Only two months ago, Beattie announced a merger with British Columbia-based Tartan Group to form Beattie Tartan with offices in Toronto, Vancouver, Calgary and Victoria.
Beattie has followed it up with the launch of Only Reputation with the aim of becoming the most trusted crisis management advisor in Canada.
Director Chris Gilmour said: “We have firmly established the pedigree of Only Crisis in the UK and expanding into Canada with Only Reputation was the next obvious step.
“We will replicate the UK business model in Canada with a 24 hour crisis hotline. Our team will work from the Beattie Tartan business hubs but participating in face-to-face meetings with clients wherever they are based in Canada will be a key part of our service.”
The Only Reputation website lists 15 services including crisis communications, crisis planning, social media management and media training.
Gilmour added: “Crisis management is a big fee earner for us in the UK and we expect it to become a valuable source of income in Canada.”
Beattie, which was founded in Glasgow has 12 offices in the UK and Ireland including Birmingham, Manchester, Leeds and Glasgow. With 130 employees, group brands include Only Health, Only Retail and Only Digital.