Alasdair Green: Incubate Business Growth with AAB

Growth is a natural strategic objective for most businesses, as a means of creating increasing value and rewards for owners and employees. However, in our experience, prevailing political and economic uncertainty may be shaping behaviour towards low risk strategies such as reducing costs and improving operations, rather than producing growth.  This inward view of an organisation can sometimes be exacerbated by external factors such as those faced during a downturn – and growth can even sometimes regarded as at the mercy of the economy, as a cyclical phenomenon that managers are powerless to influence. 
However the highest performing growth companies give the lie to this kind of ‘growth defeatism’.  In Scottish companies like Brewdog, Skyscanner and Holland & Sherry, growth management is as much a discipline and skill as cost management or operational excellence. How do they do it?
It starts with a leadership commitment to growth – in good times as well as bad – followed by systematic effort in three areas:

  • FOCUS – getting maximum performance from the core business by focusing on the most profitable high-growth segments, delivering exceptional value for customers, eliminating loss making products, and minimizing customer churn
  • CREATE – introducing new products and entering neighbouring markets to generate incremental sales
  • SELL – using the commercial levers of pricing, promotion, channel management and salesforce productivity to stimulate sustainable revenue increases

The commitments, actions and results of growth are very different to those of reducing costs and improving operations, which can often be demonstrated by quite linear and immediate outputs.  
But growth is just as executable through a system of FOCUS – CREATE – SELL initiatives.
AAB supports businesses to achieve exceptional growth by assisting with product portfolio reviews, pricing optimization plans, identification of high growth opportunities, streamlining the new product development pipeline, increasing sales force productivity, and improving growth analytics and reporting.  
With our growth incubator style approach, AAB are seeking growth orientated companies or executives to engage in programmes that promote accelerated profitable revenue growth in a systematic way.
Alasdair Green is a Senior Manager within AAB’s Consulting divison, leading the firm’s strategy, change and advisory management services.


Our Other Titles


Duff & Phelps Launches New Equity Match Service

TODAY, Duff & Phelps, the world’s premier provider of governance, risk, and transparency solutions, announced the launch of its Equity Match service. The...

Diffley Partnership rebrands to grow research and consultancy market presence

THE rebrand coincides with the recruitment drive for the first Head of Research Today sees the launch of the Diffley Partnership, an...

East Lothian care firm offers jobs boost amidst COVID-19 crisis

JOB seekers in East Lothian are being offered an employment lifeline while pursuing a rewarding career in the care sector.  

Cruden Building wins multi-million-pound affordable housing project in Maryhill

HOUSING provider Maryhill Housing has appointed Cruden Building, part of the Cruden Group, to deliver a multi-million-pound affordable housing development at Maryhill in...

Wescot Credit Services relocates to 310 St Vincent Street amid expansion

PRAXIS Real Estate Management has secured a new tenant at Glasgow’s 310 St Vincent Street with Wescot Credit Services signing up to...