Cally Russell, CEO of Mallzee, has been named by the British Interactive Media Association (BIMA) in their BIMA 100, Entrepreneurs and Visionaries category recognising him as someone who is helping shape the UK digital industry with the company’s eponymous fashion app and retail analytics business Mallzee Insights.
Based in Edinburgh, Mallzee is a multi-retailer fashion shopping app bringing together 150+ high street and designer brands and retailers so that shoppers can find, compare and buy across the entire high street in one fun to use app.
Mallzee has been expanding in recent years with the introduction of its retail analytics arm – Mallzee Insights; which delivers pre release product testing for many high street retailers, helping them deliver products that their consumers really want and avoid the discounting spiral currently killing many fashion retailers.
Founded in 1985, BIMA (the British Interactive Media Association) represents Britain’s digital and technology community and is one of the most widely respected names in the industry. Every year, BIMA celebrates the people who have shaped and who are shaping the British digital industry via the BIMA 100. Each individual has first been nominated by a BIMA member company and then selected by a panel of leading industry experts.