Museum Context, a seller of officially licensed Harry Potter products, has opened a new shopping experience at Hong Kong International Airport. The move marks further expansion of the Scottish independent retailer’s presence in Hong Kong where it has opened three high profile outlets in the past year.
The new shop is located landside and has been designed to arouse curiosity and echo the feel of the retailer’s flagship store in Victoria Street in Edinburgh’s Old Town. JK Rowling was living and writing in Edinburgh, the capital city of Scotland, when she conjured up the vision of the now-famous hidden shopping street for wizards that first appears in Harry Potter and the Philosopher’s Stone.
Since opening stores in the vibrant Causeway Bay retail district, Taikoo Shing and Harbour City, Museum Context has been a magnet for Hong Kong’s Harry Potter fans. The curated collection of official merchandise and other curios and collectables crammed into the atmospheric stores is the brainchild of conservation architect and prominent Scottish businessman Andrew McRae.
Museum Context CEO Andrew McRae said: “Museum Context is a creative family business and we are very ambitious for its future. We are delighted to have opened our first airport store at Hong Kong International Airport; it is a big win for us as we continue with our expansion plans in Asia, and will raise the profile of our offering in the region. We have a great product range, with many unique and collectable items, and look forward to welcoming passengers to explore our offer. From quality official Harry Potter goods to gifts and curiosities, we aim to have something for everyone.”
Founded in Edinburgh in 2007, Museum Context’s retail concept first launched in Hong Kong in 2011. Since then the brand has established many successful partnerships, working with museums and cultural organisations as well as commercial operators, and has operated from high profile locations across Hong Kong Island and in Tsim Sha Tsui.
Last year Hong Kong International Airport handled 74.7 million passengers, connecting to over 220 destinations worldwide by over 120 airlines. Over 73,000 staff work at the airport.