Scottish entrepreneur appointed as chairman of 4icg Group

Brian Williamson
Brian Williamson

4icg Group, a Scottish-based group of sales and marketing brands has appointed Scottish businessman Dr Brian Williamson as its new chairman.

Williamson will lead its plans to achieve a 50% increase in turnover across 4icg’s subsidiary brands: Fierce Digital, Software Advisory Service and Pursuit Marketing. Currently, the firms provide lead generation, account-based and digital marketing services to some of the largest technology companies in the world. To help service its growing international client roster, one of his first projects will be supporting the launch of the group’s first European office in March.

Pursuit Marketing employs over 100 staff and is regarded as the UK tech sector’s largest and most sought-after demand generation agency. Its unique approach to employee wellbeing, which included the adoption of a four-day week for full time pay, saw productivity soar by as much 37% in the first year alone. The newest brand in the Group, Fierce Digital delivers specialist email marketing, social media management, SEO and PPC services; while Software Advisory Service, which helps businesses acquiring technology infrastructure and services, is now the UK’s largest technology buyers community.

After securing his first MD position at just 26-years-old, Williamson, an Honorary Doctorate of Glasgow Caledonian University, has more than 35 years’ experience of managing board-level operations.

As chairman of recruitment firm Brightwork he oversaw a management buy-out that returned 75 times the investment to stakeholders. He also helped R&D tax specialists Jumpstart to become the fastest growing SME in Scotland, taking the firm from three employees to 70 in just three years before recently exiting.

Brian Williamson said: “4icg is a dynamic, forward thinking business that delivers outstanding results for a very prestigious client base.

“There is already exceptional demand for its services, but I believe that by solidifying the infrastructure, we can truly maximise growth.  I am excited to work alongside some of the brightest minds in the industry. Together, I am confident we can achieve a 50% increase in turnover and a significant boost in sales. I anticipate we will also be in a position to further expand our growing UK workforce.

“The group has an extensive global footprint, delivering services in more than 30 countries worldwide. To better service overseas clients, we’ll be launching our first European office in March.”

Robert Copeland, Director at 4icg, said: “This is a massive coup for our company, and I believe this is the perfect time to welcome Brian, one of Scotland’s most experienced businessmen, to our award-winning board of directors. He has a proven record of delivering outstanding growth for SMEs – and our company has aggressive expansion plans.

“He will work closely with current directors to streamline business strategy, identify growth opportunities and help us reach our ambitions. Together we look forward to reinforcing our position as Europe’s most successful sales generation and digital marketing businesses.”

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