The 11,000 sq.ft restaurant developed by the Vittoria group will seat 270 covers and will aim to attract both International tourists and Edinburgh locals.
Group Chairman Tony Crolla said; “My family have a long standing passion for great fish & chips and hospitality is at the heart of our business. We have had a vision for many years about opening ‘the’ fish & chip restaurant destination in the heart of Edinburgh City Centre for many years. This concept will be fun, relaxed and affordable. Our focus as ever with our restaurants is fresh quality food available for all. I am excited to bring a truly extraordinary dining experience to my home city.”
The vast three-floor World Heritage site building and former St John’s church had been used as a bookmaker and housed the popular Byzantium market and Khushi’s Indian restaurant before a blaze in 2008. The property has lain empty since.
The new restaurant’s design will also play on the chip shop theme with seating in beach-hut style booths and a nod to nautical style interiors complete with classic tongue and groove panelling, painted floorboards, galvanised metals and weathered paintwork. The restaurant’s grown-up beach chic will also feature a variety of coastal inspirations: rope, anchors and wall-hung oars.
The design team of Michael Dunn at MD Solutions along with the main contractor Pride Commercial Interiors have been appointed by Vittoria Group to develop the new city centre restaurant and work is currently underway. The restaurant will create over 50 new jobs as they expand their restaurant portfolio in Edinburgh and the Lothians.
Michael Dunn said: “The client’s vision, the space and market audience being the main influences to breathe life, vibrancy and character into what will be the flagship unit of the Vittoria Group. The offering will be unintimidating, welcoming and warm, yet still airy and uplifting. Different zones and a mix of seating styles and heights break up the floor spaces, with flexibility being key for all types of groups, parties and occasions.”
The three million pound investment from the Vittoria Group is the latest addition to the groups growing restaurant portfolio that include Vittoria on the Walk, Vittoria on the Bridge, Taste of Italy, La Favorita on Leith Walk and fine dining restaurant Divino Enoteca in Edinburgh’s Old Town.