Robotics start-up makes key new appointment

Robotical, an Edinburgh based robotics start-up, has made a key new appointment as it looks to continue its impressive push out of Marty the Robot to a new generation of coders and robotics fans.
 
Robotical has appointed Fiona Diack as Marketing and Community Manager, which increases the size of its team to six people. Fiona will be responsible for developing and implementing marketing and brand strategy to support business growth and increased demand for Marty and future Robotical products. Fiona joins the team from Gecko Labs, who develop software to improve student engagement for higher education, where she headed up their marketing team. Prior to that she managed the partnership marketing team at FreeAgent, accounting software. She is a graduate of the University of Edinburgh, and a member of the Chartered Institute of Marketing.

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Robotical was founded in 2016 and aims to inspire, engage, and educate the next generation of engineers and scientists by letting them get hands on experience with their very own actual walking robot. Its first product is Marty, a patent-pending, fully programmable walking robot.
 
Robotical is headed-up by Dr Alexander (Sandy) Enoch, and successfully crowdfunded via IndieGoGo to generate the funds needed to produce the first batch of Martys. The idea spun out of Sandy wanting a real robot to help his niece learn how to code, but also to provide a proper robot to the massive community of makers and educators at a reasonable price. Marty can be upgraded, controlled over WiFi, programmed in languages such as Scratch and Python, and is Raspberry Pi compatible.
 
Sandy comments: “We are delighted to welcome Fiona to the Robotical team, and look forward to working with her as we continue our exciting expansion plans. This is a key appointment for us; a big part of Fiona’s role will be to reach out to educators to let them know about Marty and how he can  make learning about programming, electronics, and mechanical engineering fun and engaging. Marty has already received an extremely positive response, and we aim to build on this in the coming months.  We’re excited to be putting cutting edge technology in the hands of the engineers oftomorrow.”
 
Robotical recently raised its first round of seed funding, securing investment  totalling £285,000. Investors include lead investor Rob Dobson, Gareth Williams from SkyScanner and Professor David Lane from the Edinburgh Centre for Robotics.
 
Marty has won several awards since its creation, including: a Scottish EDGE Award 2016, Royal Academy of Engineering Enterprise Fellowship, 2nd Prize in the EU Robotics Forum entrepreneurship award, and the Converge Challenge Design and Creativity award.

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