A leading Software as a Service (SaaS) provider has made a six-figure investment in new technology that will see the business compete on a level playing field with some of the industry’s major players and create opportunities for significant future growth.
SureVoIP, which specialises in using the internet to deliver telecoms – more commonly known as voice-over internet protocol (VoIP), has achieved the integration with Signalling System No.7 (SS7) telephony following an intensive 18-month process.
As part of this, the business has invested more than £100,000 in new hardware, network changes, installation, and consultancy. SS7 is an Ofcom-regulated way of physically connecting to BT’s own network, rather than over the internet, which gives SureVoIP the same capability as an established national network operator – such as BT, Gamma, TalkTalk, or Virgin.
The Aberdeen-based company, which is a network operator with its own equipment in Edinburgh and London, is the first Scottish-owned and headquartered internet telephony service provider (ITSP) to achieve this standard – the highest level that can be reached by an independent firm.
SureVoIP, which currently employs seven staff, is also looking to add a further three people to its team by early 2018 to help develop its existing software and product offering in light of these changes.
Gavin Henry, managing director at SureVoIP, said: “This investment is fantastic news for our team, our clients and the general business community in extending our service offering to companies and existing partners who want to grow with us.
“While it’s quite common amongst the industry’s big players, our adoption of SS7 technology gives SureVoIP a unique competitive advantage compared to other ITSPs in the UK, and clearly demonstrates our commitment to providing the highest level of service and technical capability.
“This development is the culmination of many months’ hard work by our team and further underlines our credibility as a serious player in Scotland’s telecoms market. The technology will help us better serve existing partners and customers both now and in the future.”
SS7 is the only way to be connected to the heart of the UK’s public switched telephone network (PSTN), which is governed by industry regulator and competition authority Ofcom for uptime and pricing. In contrast, the products of all other major managed service providers are not regulated in this way; giving SureVoIP and its customers a clear differentiator.
Established in 2011, SureVoIP services the VoIP telephony requirements of more than 1,000 companies of varying size, from multinational oil majors to national charities. The company is a carrier-grade VoIP provider and delivers its service over the firm’s own wholly owned and managed systems – providing clients with the reassurance of a UK-based technical support team.
In June 2016, SureVoIP won the Internet Telephony Service Provider Association’s (ITSPA) UK-wide award for Best Business ITSP (Medium Enterprise). The business received further recognition from the ITSPA when it was awarded the organisation’s coveted Quality Mark in recognition of SureVoIP’s innovative approach to business communications.