TV performance analytics and optimisation company, TVSquared, has opened a Miami office to support its development of the Latin American market which is the world’s fourth-largest advertising market accounting for more than $28 billion in annual TV spend.
Through real-time measurement and optimisation, TVSquared makes TV a performance-marketing channel for local, national and global advertisers. More than 700 brands, agencies and networks in 70 countries use TVSquared to demonstrate TV ROI and improve campaign effectiveness by up to 80%.
Calum Smeaton, CEO and founder, TVSquared said “While the role of TV is strong in Latin America, the use of real-time TV attribution and optimisation is still in its early stages throughout the region. Our Latin American customer base is spearheading the use of TV for performance – leveraging the channel as a primary driver of immediate, digital response. Through our ADvantage platform, these brands and agencies are now measuring and optimising TV just like digital.”