TVSquared, the TV performance analytics and optimisation company, has opened TVSquared Australia. The Sydney-based offices will provide ground support for Australia’s $3.1 billion TV advertising market, which represents one of TVSquared’s fastest-growing regions.
TVSquared makes TV a performance-marketing channel, enabling more than 700 brands, agencies and networks in 70 countries to measure, optimise and demonstrate TV campaign ROI.
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TVSquared ADvantage measures the impact of TV spots and provides insights to maximise spend and optimise campaigns for the greatest response – whether it’s search, site visits, app activity, phone, SMS or any other touchpoint. The platform offers multi-country, cross-brand analysis by day, daypart, programme, network, genre and creative, and provides buy recommendations for the best response.
Praful Desai is heading up TVSquared Australia as Business Development Director. For the last 15 years, Desai has held analytical leadership positions within the Dentsu Aegis Network, most recently as the Head of Data and Analytics for Vizeum Australia.
Desai commented: “TV not only provides unmatched reach, but it has evolved into a primary driver of digital response. With demand for TV performance analytics at a fever pitch, it was the right time for TVSquared to open its Sydney offices to accommodate the growing number of advertisers that want to make TV work harder and smarter for their brands.”
With offices in Edinburgh, London, New York, Munich and now Sydney, TVSquared is the premier provider of TV performance analytics for local, national and global advertisers. Recently, the company added real-time spot detection and SearchSync to its product suite. SearchSync detects when a TV spot runs and triggers a dedicated search campaign to secure the top ranking in the minutes following the airing to maximise response.
Jo Kinsella, Chief Revenue Officer and EVP, TVSquared: “TVSquared has grown exponentially in the last few years, which speaks volumes about the efficacy of same-day TV analytics for driving sales and ROI. Our Australian customer base is pioneering the use of addressable and linear TV and looking to TVSquared to help drive performance and analytics. We are looking forward to continuing to grow our regional presence.”
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