Meat alternative start-up secures debut distribution deal

Co-founders Eliott Kessas (L) and Ross Mackay (R) with ambassadors Kim Kardashi-hen – Khloe Kardashi-hen – Kourtney Kardashi-hen
Co-founders Eliott Kessas (L) and Ross Mackay (R) with ambassadors Kim Kardashi-hen – Khloe Kardashi-hen – Kourtney Kardashi-hen

DARING Foods, an innovative Scottish start-up selling meat alternatives, has secured its debut distribution deal.

The vegan food brand has unveiled a major distribution deal with Lomond Foods, which will see the foods reach 300 locations in the first quarter of 2019 alone.

The Glasgow-based company is also poised to announce a deal with one of the UK’s biggest supermarket chains, which will see the meat alternative range available to consumers across the UK.

DARING Foods has increased production at its research and development facility in Europe, as start-up co-founders – entrepreneur Ross Mackay and business partner Eliott Kessas, a former corporate banker from Paris – target year one revenues of over £7m.

Ross Mackay, Co-Founder of DARING Foods, said: “I’m naturally excited to announce our partnership with Lomond Foods, which represents the first step in DARING Foods becoming one of the UK’s fastest-growing food firms and a major force in the plant-based food market.

“As society makes the inevitable shift to a more plant-based diet, we are now well-placed to create and deliver options by creating delicious, nutritious and sustainable foods directly from plants. The market is there for the taking – in terms of taste, none of the current alternatives come close to meat.”

Sam Henderson, Managing Director, Lomond Fine Foods Ltd, said: “We are delighted to be the sole distributor of DARING products in Scotland. DARING Foods is an innovative company that has developed a delicious plant-based range that can be enjoyed in main stream outlets by vegans, vegetarians and flexitarians alike. Caterers across all sectors are being asked for products that fit vegan, religious or health constraints. In partnership with DARING Foods, Lomond Foods is confident sales will rise dramatically throughout 2019 and beyond.”

The Scottish start up is currently working with business advisory firm Johnston Carmichael to facilitate and plan for the high-levels of expected growth this year and beyond.

Adam Hardie, Business Development Partner and Head of Food and Drink, Johnston Carmichael, adds: Plant-based foods are one of the world’s fastest growing new categories in food and drink and I expect this to continue through 2019. DARING Foods combines a unique and market leading product with a clear message that will resonate with this burgeoning market. We are very excited to be working with the team at Daring Foods.”

Founders, Ross and Eliott, both decided to go plant-based three years ago for the same reasons as many others decide to eat less meat: environmental concerns, health and animal welfare. After a year of extensive research and development, and significant personal investment, they are launching their beef, chicken and fish alternatives to the world.

Ross adds: “In general, consumers are becoming more aware than ever before of the effects that animal derived products are having on our planet, their bodies and the plight of animals. We can help contribute to a more sustainable future and make steps towards removing animals from our food system entirely.”

The DARING Foods range, which includes a Moo-Free Burger and Cluck-Free Fried burger, are powered by real whole food ingredients packed with plant protein. As well as being dairy and egg free, the products contain no palm oil, genetically modified organisms, hormones or antibiotics.

The range of red meat, chicken and fish alternatives are composed of a few simple ingredients, namely wheat protein, potato protein and a variety of spices.

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