Graham’s The Family Dairy has retained its top ranking in the Scottish Brand Review 2017, compiled by Kantar WorldPanel.
The family are celebrating a trifecta – not only do they maintain their position as number one Scottish dairy brand for the third year running, they have also retained the number one Scottish food brand title, and number two food and drink brand overall for a second year, beating off competition from the likes of Wiseman, Tunnock’s and Mackie’s.
Starting out with 12 cows in 1939, when milk was delivered by horse and cart, Graham’s The Family Dairy has grown to become a Scottish business success story. Spanning three generations, the family’s dedication has seen Graham’s grow from a small farm producing just 400 pints per day, to Scotland’s largest independent dairy, producing more than 800,000 pints a day.
Carol Graham, Marketing Director at Graham’s The Family Dairy, said:
“2017 has been a bright and busy year for the business and to remain the number 1 Scottish food and dairy brand, as well as the number 2 Scottish food and drink brand overall is something the whole business is celebrating.
We have been engaging with our customers in new and exciting ways, while keeping our core values of family, farming, provenance, heritage and quality at the forefront of everything that we do. We’ve been listening closely to feedback and responding with innovative new product ranges, which are going down well.
As a family business, we are devoted to delivering high quality, brilliant tasting locally produced products, working in partnership with over 100 farmers, and we hope to continue to help the Scottish dairy industry thrive.”
The top ten brands in this year’s Scottish Brand Review by Kantar WorldPanel for Scottish Grocer are as follows:
- Irn Bru
- Graham’s Family Dairy
- Malcolm Allan
- Baxters
- Bell’s Pastry Products
- McIntosh
- Tunnock’s
- Wiseman
- McLelland Seriously
- Mackies
