E-cigarette retailer set to treble amount of stores to 300 over next 3 years

Doug Mutter
Doug Mutter

Edinburgh-based vaping and e-cigarette retailer, Vaporized, is embarking on an ambitious growth strategy over the next three years to treble its store footprint across the UK.

The firm has over 100 stores throughout the country and plans to grow to 300 by 2021.

The growth plans have been announced as mounting evidence shows that vaping could become a key weapon in the NHS’s stop smoking strategy.

Public Health England estimates that vaping is 95 per cent less harmful than smoking traditional tobacco cigarettes. Latest figures also show that approximately 2million people in the UK have already quit smoking by switching to vaping, with 500,000 more presently trying to switch. Furthermore, Cancer Research UK estimates that there are currently 9.4million smokers in the UK who can still potentially switch to vaping.

Doug Mutter, a Vaporized Director, says: “We have grown into the UK’s leading chain of vaping stores by offering our customers the widest range of quality approved products, backed by a personalised service that brings a knowledgeable and well-informed experience for our growing customer base.

“Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.

“To meet this growing demand, we are set to embark on significant organic and acquisitional growth that will see our store footprint rise to 300 by 2021.

“Consumer education is crucial too and we will be investing heavily in our people strategy to ensure our teams are equipped to help smokers understand the evidence based public health opportunity of vaping products so that their positive impact can be maximised .”

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