The Airbnb community generated a record £569 million for Scottish businesses and residents in the past year, according to the 2018 Airbnb UK Insights Report.
From the mountains and lochs of the Highlands, to the vibrant cities of Glasgow and Edinburgh, Scotland has cemented itself as one of the UK’s top tourist destinations.
With 78% of guests across the UK choosing Airbnb to ‘live like a local’, travellers are increasingly looking further afield to unlock hidden gems, putting their money into local communities all across the country. The average guest using the platform also spends £43 out of £100 per day in the neighbourhood in which they are staying, helping to support local independent businesses.
Scottish locals have earned £3,800 per year just by hosting visitors for around 3.5 nights per month. This made them the highest-earning hosts on Airbnb, compared to other parts of the UK, earning 23% above the UK average. This brought £129m to local households who listed their homes on Airbnb.
Edinburgh’s listings also include Airbnb Plus properties, inspected against a 100+ checklist covering design, amenities, hospitality and local knowledge. The city was the second location in the UK to launch Airbnb Plus, with the initiative now extended to 41 cities worldwide. The staycation continues to be hugely popular among Brits, with almost half (45%) of those booking Airbnb Plus listings in Edinburgh travelling from other parts of the UK.
Hadi Moussa, Airbnb General Manager for Northern Europe said: “From the beaches of Outer Hebrides to the culture of Glasgow, it’s no surprise that visitors from the UK and abroad have continued to flock to the country, contributing to the local economy and supporting local businesses. Airbnb has helped spread the benefits of tourism to all parts of Scotland, with hosts on the platform serving as invaluable local ambassadors while also topping up their income.”